I-CAP® the project brings to the public two stylish and original jewelry, a bracelet and a pendant whose central body in ultra-lightweight hypoallergenic steel, consists of a circle case with interchangeable content, that will renew every day the aesthetics, allowing the consumer to add special values to the object, that will transform the simplicity of a cap, or any other object you want to place inside, in a real jewel associated to important memories or beloved ones.

I-CAP® bracelets and pendants are formed by two elements: a cylindrical base and a top that closes with pressure; it can’t contain inside from crown caps, champagne caps, capsules, to badges and circular objects of a diameter of 29 millimeters.
The bracelet, enveloping, can be adjusted as desired on each wrist, while the pendant presents a ring which allows the coupling to a chain or a key ring. 

I-CAP® favors the planning of promotional campaigns combining the principle of important memories of life to the brand, and enhancing the loyalty of the customer, while increasing the strength of the brand. The versatility of I-CAP® is combined with promotional campaigns related to counter products, retail, collecting and ecological market-oriented material reuse. The added value is that I-CAP® becomes guardian of the special moments that consumers had personally experienced. The sponsor obtains the benefits in terms of visibility of the brand and customer loyalty.